Expertise
Strategy
Strategic plans, new growth engines, M&A strategy and strategic due diligence, value creation plans in LBO settings.
Transformation
Post-merger integration and carve-outs, turnaround and restructuring, aligning the operating model with the strategy.
Organization
Governance, shaping the leadership team and business lines, change management.
Approach
Alongside the CEO, the leadership team and the shareholders.
Tailored to the company's actual situation, with no off-the-shelf method.
Delivered at senior level, with no delegation to junior teams.
All the way to taking the helm, when the situation calls for it.
Situations we work on
Global leader in outsourced services
What three-year trajectory for markets worth several hundred million euros?
International industrial group
How do you scale new service and solution businesses?
PE-backed digital services group
How do you transform the company to deliver the value creation plan promised to investors?
B2B2C services group
Should it integrate a link in its value chain, and on what terms?
Growing SMEs and mid-caps
Acquire, integrate or reorganize to reach the next stage?
Your situation
Every situation is different. Let's talk about yours.
Get in touchConvictions
01
Strategy is not an audit.
It sets a three-year trajectory, and it is built with the leaders who will carry it. A diagnosis, however good, is no substitute for choices.
02
A transformation plan is judged by what it delivers.
Listing workstreams is not enough. Each lever must carry a quantified share of the growth and margin trajectory: that is the link shareholders look for, and the one most often missing.
03
An acquisition is won before closing.
The window between signing and closing is almost always underused. Integration model, governance, first days: whatever has not been prepared ends up decided in a rush.
04
The AI dividend is shared, and often overstated.
In service businesses, the bottleneck is not production speed but specification, dependencies and validation. And the gain is split between the company, its clients and its shareholders, who often claim it first.
Founder
Johan Roirand
President, Metropole Advisory
Johan Roirand founded Metropole Advisory in 2019, after twenty years of operational and executive experience in France and internationally, across services, tech, industry, healthcare and financial services.
A graduate of INSEAD (Global Executive MBA) and IAE Paris (Sorbonne Business School, MBA), and an ICAM general engineer by training, he works as a senior advisor to CEOs and as an interim executive. He was awarded Bpifrance's 2025 Trophées de Mission Impactante.
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Let's talk about your situation.